SNS CRM centrally manages your customers on social media (followers, DM contacts, and users you've interacted with) and lets you broadcast messages to each segment. Instead of a uniform mass message, you can deliver "the right message to the right person" based on attributes and behavior.

Audience Segments

• By channel: LINE friends, Instagram followers, Messenger users, etc.
• By engagement: People who commented recently, DM history, etc.
• Linked to purchase history: Customer segments tied to POS/EC order data
• By region: Customers within the store's trade area
• Manual tagging: Manually set categories (VIP, dormant, etc.)

Broadcast Casting

• Open "SNS Management > CRM > Broadcast Casting"
• Select the destination segment
• Compose the message body (AI drafting supported)
• You can attach images, links, and coupon codes
• Choose immediate delivery or scheduled delivery

Available Channels

• LINE Official Account (all friends or a filtered subset)
• Meta Messenger (within policy compliance limits)
• Instagram DM (with restrictions)

Delivery Limits and Notes

• You must comply with each platform's delivery policies
• LINE may incur metered charges depending on the number of messages sent
• Plan promotional broadcast frequency carefully, as it can drive user opt-outs

Measuring Effectiveness

You can measure the following for each broadcast:

• Number sent / number delivered
• Open rate (supported channels only)
• Link click-through rate
• Coupon usage rate
• Block / unblock count

Integration with CRM / Customer Management

By linking with your store's CRM customer data, you can automatically extract broadcast targets based on attributes such as "customers who last visited 30+ days ago" or "customers with a birthday this month."

Related Articles

• Unified Inbox (DM Management)
• Customer Segments
• Customer Marketing Broadcasts