Customer Segments let you classify customers by attribute using tags and groups. By using segments, you can run initiatives tailored to specific targets instead of sending the same message to all customers.

Classification by tags

You can attach multiple tags to each customer for classification. Tags can be freely defined per organization, and can be used for search and filtering.

• Examples: "VIP," "New," "Dormant," "Family," "Repeater"
• Multiple tags can be assigned (e.g., "VIP, Repeater, Gold Member")
• You can filter by tag to view a list or perform bulk actions

Group management

You can create groups that bundle multiple customers together. Groups can be used as distribution targets for SNS messaging.

• Set a group name and description
• Add or remove members from a group
• Member count is shown in the group list

Example segment conditions

You can define segments by combining conditions such as the following.

• Visit count: "5 or more visits," "first visit only"
• Total spend: "100,000 yen or more," "under 10,000 yen"
• Last visit date: "no visits in 90+ days" (dormant customers)
• Membership rank: "Gold or above," "Standard"
• SNS platform: "registered on LINE," "Instagram follower"
• Region: prefecture, city/ward/town/village

Using segments

• Re-engaging dormant customers: Extract customers with a LastVisitDate of 90+ days ago and send them a special coupon
• Priority offers for VIP customers: Give advance notice of limited sales to the customer group with high TotalSpent
• Encouraging new customer retention: Notify customers with VisitCount=1 about a "second visit special"

Related articles

• Customer Data Management
• Customer Loyalty Analysis
• Customer Marketing Distribution