Customer-Targeted Promotions work together with CRM customer data to let you deliver coupons and specials targeted to specific segments. Rather than sending the same content to all customers, you can boost promotion effectiveness by narrowing your audience by region, age range, and membership rank.

Targeting settings

• Region: Narrow down by prefecture or area. Example: "Kanto," "Osaka Prefecture"
• Age range (AgeRange): Specify the target age range. Example: "18–40 years old"
• Membership rank (MemberTier): Narrow down by CRM membership rank. Example: "Silver or above," "Gold members only"

You can also combine multiple conditions to further narrow your audience.

Campaign structure

Promotions are managed in three tiers: Campaign → Group → Coupon.

• Campaign: The overall promotion plan. Set the start date, end date, and target segment
• Group: A targeting group within a campaign. Example: "For new customers," "For repeat customers"
• Coupon: The actual discount content tied to each group

Usage scenarios

• New customer retention: Send a "10% off your second purchase" coupon to customers within 30 days of their first purchase
• Re-engaging dormant customers: Deliver a special discount coupon to customers with no visits in 90+ days
• Seasonal campaigns: During summer, send a limited-time coupon to local customers in their 20s and 30s
• Membership rank upgrade promotion: Issue a "Gold upgrade commemorative coupon" to Silver-rank customers

Measuring effectiveness

After a campaign ends, evaluate its effectiveness using the following metrics.

• Conversion rate (usage rate) by segment
• Sales change for the target segment (month-over-month)
• Membership rank changes (rank upgrade rate)

Related articles

• Creating Coupons
• Coupon Distribution
• Coupon Effectiveness Analysis