Customer-Targeted Promotions

To offer a coupon or special to some customers only, group them with a customer segment and send an app push notification with that segment as the audience. Instead of sending the same message to everyone, you can narrow it down by visits, days since last visit, rank and more.

Steps

• In Customers (CRM), open "Segments" and click "Create a segment". Set the conditions for the customers you want to reach and save (for example, Days since last visit at least 90)
• Prepare the coupon you want to offer. Each coupon has a coupon code
• In App management, open "Push notifications" and fill in the title and body under "New campaign". Describe the coupon or include its code in the body, and add a page URL in "Tap destination" if you need one
• Choose your segment in "Audience". The default is "All customers"
• Click "Create", then click "Send now" on the campaign's detail page

The notification reaches customers in the segment who have notifications turned on in your store app (iOS or Android).

Available conditions

Segment conditions are visits, total spent (yen), days since last visit, rank, tag, prefecture, and store. You can narrow by region using prefecture. There is no age condition.

Examples

• Win back dormant customers: offer a come-back coupon to customers whose days since last visit is at least 90
• Encourage a second visit: offer a second-visit special to customers with visits at most 1
• Thank top-rank customers: offer an exclusive coupon to customers whose rank is GOLD
• Regional offers: announce an Osaka store campaign to customers whose prefecture is 大阪府

Checking results

• The campaign's detail page shows its audience and counts such as target, sent, and failed
• The coupon's detail page shows how many times it was used

Related articles

• Customer Segments
• Specifying Distribution Segments
• Creating Coupons
• Coupon Effectiveness Analysis