How Coupons Reach Customers

This article explains how the coupons you create reach customers, and what happens when a customer uses one at checkout. Coupons appear in the coupon list of customers who have favorited your store. You can also give one as a survey reward, send it by email, or print it as a QR code on a flyer or POP.

Shown to Customers Who Favorite Your Store

Your active coupons appear automatically in the coupon list of every customer who has favorited your store. No action is needed.

• Usable coupons are listed first, with the soonest-expiring at the top
• Coupons that have expired or reached their usage limit are shown as "Unavailable"
• Deactivating a coupon removes it from the list

Creating a coupon does not send customers a push notification. To tell customers about a new coupon, see "Send a Coupon by Email" or "Announce a Coupon to a Segment" below.

Give a Coupon as a Survey Reward

In your survey settings, choose a coupon under "Coupon issued after responding". Customers who complete the survey receive that coupon automatically. You can choose from your existing active coupons.

Send a Coupon by Email

You can email a coupon to your store's customers.

• In the coupon list, click the coupon's name, then click "Send by email" on its detail page
• Choose who to send to: "This store's customers" or a customer segment. The page shows how many customers will receive it and how many will not
• Enter a subject and message, choose "Send now" or "Send at", and send. "Send now" goes out within a minute or so
• You can schedule up to 90 days ahead, and cancel a scheduled email from the coupon's detail page before it is sent

The email contains your message followed by the coupon's details, its code and a QR code. Customers can simply show the email at checkout. The coupon's detail page lists each email with when it was sent, who it went to, and how many were sent.

Who Receives the Email

• Emails go to customers with a recorded visit, and to customers who chose to receive your store's news
• Customers make that choice by ticking "Email me news and coupons" on your booking, waitlist or membership form, or when they sign up for ReceiptRoller
• Customers with no email address, and customers who have unsubscribed, are never emailed
• If several customers share an email address, only one email is sent

A customer's detail page shows, under "Store emails", whether your store can email them and why. Only the customer can change this; your store cannot.

Each email ends with your store's name, address and contact details as the sender, and an unsubscribe link. Your store details must include an address and a phone number or email address before you can send.

Using the unsubscribe link, customers can stop emails from your store only, or from every store that uses ReceiptRoller. They can also stop or resume each store from their profile settings.

Announce a Coupon to a Segment

A push notification campaign in your store app lets you tell selected customers about a coupon.

• In the customer list, go to "Segments" and create a segment of the customers you want to reach
• In Store App → "Push notifications", create a new campaign and choose that segment under "Audience"
• In the message, describe the coupon and let customers know they can use it from their coupon list

A campaign sends a message, not the coupon itself. The coupon is not limited to the customers in the segment; it still appears in the coupon list of everyone who has favorited your store.

Put a QR Code on a Flyer or POP

You can turn a coupon code into a QR code and print it on a flyer or an in-store POP.

• In the coupon list, click the coupon's name to open its detail page
• Click "Download QR code (PNG)" to save an image large enough to print
• Scanning the QR code at the till works the same as typing the coupon code

The QR code contains the coupon code itself, so a customer who sees the flyer can use the coupon by showing the QR code, even without favoriting your store in the app. Coupons without a coupon code have no QR code.

When a Customer Uses a Coupon

• The customer taps "Use" in their coupon list and shows the "Use this coupon" screen at checkout
• Your staff check the coupon code and record the use on a register connected to ReceiptRoller
• Recording a use increases the usage count; once a coupon reaches its limit, it can't be used again

You can see recorded uses on the coupon's detail page.

Who Sees Coupons

The coupon list shows your coupons to everyone who has favorited your store. You can't limit who sees a coupon in the list by region, age or membership rank. Segments narrow who receives an email or push notification about a coupon.

Related Articles

• Creating a Coupon
• Checking Coupon Usage
• Specifying Distribution Segments
• Creating and Running Surveys