Specifying Distribution Segments
A push notification can go to all customers, or only to the customers in a customer segment. You choose the segment in "Audience" when you create the campaign. This article covers how to choose the audience, who actually receives the notification, and segment examples.
What is a segment
A segment is a saved, named group of customers who meet conditions. You create segments in Customers (CRM) under "Segments". For how to create one and the available conditions, see the "Customer Segments" article.
Who is in a segment is worked out from the customer records at the moment you send. Nothing is stored per customer, so visits and rank changes are reflected in the next send automatically. Only active customers are included.
Sending to a segment
- In App management, open "Push notifications"
- Under "New campaign", enter the campaign name (internal), title, and body. The image URL and "Tap destination" are optional
- In "Audience", choose "All customers" (the default) or one of your segments. The "Create or edit segments" link takes you to the segments page
- In "Delivery channels", choose iOS push and/or Android push
- Click "Create", then click "Send now" on the campaign's detail page
The campaign's detail page shows the audience you chose. The push notifications pages can be opened by the Owner and OperationsManager.
Who actually receives it
- Only customers in the segment who have notifications turned on in your store app (iOS or Android)
- Notifications are not sent by LINE, web push, or email
- If the segment is deleted after the campaign is created but before it is sent, the send is stopped. It never falls back to "All customers"
Segment examples
- Win back dormant customers: Days since last visit at least 90. For a "we miss you" message
- Regulars starting to drift: Days since last visit at least 30 and Visits at least 3 (meets all conditions)
- Regular customers: Visits at least 10. For an early look at a new menu
- VIP: Rank is GOLD or Tag is VIP (meets any condition). For exclusive offers
- Loyal customers: Total spent (yen) at least 100000
- One store's customers: Store is a specific store. For that store's events
- Regional: Prefecture is 東京都. For campaigns at your Tokyo stores
Notes
- You cannot mix "all" and "any" within one segment. Each segment uses one or the other for all its conditions
- There are no conditions for birth month, age, gender, purchased product category, notification permission, or LINE friend status
- You cannot send to unsaved conditions, or to one specific customer
- A deleted segment no longer appears in the segment list or the audience choices
Related help
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Customer-Targeted PromotionsGroup customers with a customer segment and offer coupons and specials to them through a push notification sent to that segment.
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Customer SegmentsGroup customers by visits, total spent, days since last visit, rank, tag, prefecture, and store, and save the group as a segment. Choose a segment as the audience of a push notification.