Google Business Profile (GBP) quantifies how many users found your store and what actions they took. ReceiptRoller's Google Insights feature lets you view and track this data over time in one place.

Metrics You Can View

• Search views: Number of times your listing appeared in Google Search or Maps
• Profile views: Number of visits to your detail page
• Calls: Number of calls placed from your profile
• Direction requests: Number of times users looked up directions to your store
• Website clicks: Number of times users navigated to your website
• Photo views: Number of times your photos were viewed
• Search queries: The keywords used to find your listing

Date Range Switching

• Last 7 days
• Last 30 days
• Last 90 days
• Custom range

Using Search Keywords

You can see which keywords people use to find your store. This lets you adjust your SEO strategy and ad targeting based on whether searches skew toward your brand name or toward category searches like "coffee shop near me."

Reading the Action Trends

• High calls / direction requests = strong intent to visit
• High website clicks = customers are still gathering information
• High photo views = customers care about atmosphere

Comparing Multiple Locations

If your business account has multiple locations, you can compare insights side by side across stores. This makes it easy to see at a glance which locations are easiest to find in search and which are driving the most visits.

Combining with SNS Analytics

Viewing this data alongside your social media post performance lets you understand how much your social media exposure is contributing to visits driven through your Google Business Profile.

Related Articles

• Connecting Google Business Profile
• Syncing and Updating Store Information
• Social Media Post Performance Analytics