Creating a Campaign and Submitting It for Review
retail media
campaign
delivery unit
review
A campaign sets your budget and dates. A delivery unit sets where your ads run and what you bid. One campaign can have several units. To start, go to "Campaigns" in ad management and click "Create a new campaign".
Create a campaign
- Enter the Campaign name (up to 100 characters) and choose the Ad category. Stores decide which categories they accept ads for
- Enter the Total budget and, if you need one, a Daily budget cap. The daily budget must not exceed the total budget
- Choose the Start date and End date
Prepare delivery units and ads
- On the campaign page, add a delivery unit and set where it runs and your bid
- Add ads to the unit. Each ad space needs different images or headlines
Ready for review
Once all of the following are done, you can click "Submit for review".
- Choose an ad category
- Set a total budget
- Add at least one delivery unit
- Set a bid on every unit
- Add at least one ad to every unit
- Every unit reaches some ad space
- Add a card and billing address
After you submit, you can't change the campaign until the review is finished. If it is returned, check the reason, fix it, and submit again.
Campaigns created by an agency
A campaign created by an agency goes to the client (the brand) for approval first. When the client clicks "Approve and submit for review", it is submitted for review.
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Published: 2026-09-27
Updated: 2026-09-27
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