RECEIPT ADS
Turn the receipt from this purchase into the next one.
Every shopper gets a receipt after checkout. Put banners and coupons on the digital receipt they open on their phone, and coupons and announcements on the printed receipt. Receipts also tell you whether shoppers who saw your ad came back and bought.
No minimum spend. Start with a single store and a small budget.
Two kinds of receipt: digital and printed
Reach shoppers who use digital receipts and those who take a paper one. You can also combine the two.
Digital receipt
Your ad appears on the receipt shoppers open on their phone after checkout.
Where it reaches shoppers
The shopper's phone, when they open the receipt after checkout
What you can include
Banners, coupons
Best for
Ads tailored to what was bought: related product recommendations or coupons for next time
Printed receipt
Coupons and announcements printed on the paper receipt handed over in store.
Where it reaches shoppers
The paper receipt, handed to the shopper at checkout
What you can include
Text coupons and announcements, QR codes
Best for
Reaching shoppers who don't use digital receipts
Why advertise on receipts
Shoppers who have just finished paying are still thinking about what they bought. The receipt reaches them at exactly that moment.
High interest right after purchase
People look at their receipt right after they finish shopping, when their attention is drawn to products related to what they just bought.
Coupons that bring shoppers back
Hand out coupons for their next shopping trip, giving them a reason to come back and pick up your product.
Redemptions show up on the next receipt
The receipt from their next purchase shows whether the coupon was used, so your ad never leaves you guessing.
Choose where to run
Tailor ads to what was bought
Change the ad shown based on the category purchased. As you choose where to run, the screen shows how many stores are available and your estimated impressions.
Category purchased
For example, show ads for related products to shoppers who bought baby goods.
Area and store
Specify a prefecture or city, right down to a single store.
Store type
Choose store types that suit your product, such as supermarkets, drugstores or cafes.
Only stores that carry your product
Limit delivery to stores that stock your products, so shoppers who get a coupon can use it in the same store.
Shoppers' information stays protected
Only aggregated purchase data is used to tailor ads.
No information that identifies individual shoppers is passed to advertisers.
Reports are delivered as aggregated figures too.
What you can put on a receipt
Choose based on what you want to say.
Banners
Shown as an image on digital receipts. Ideal for announcing new products and campaigns.
Coupons
Available on both digital and paper receipts. Encourages the next visit and purchase.
Announcements with a QR code
Print a QR code on the paper receipt to point shoppers to a campaign page or similar.
Receipts show you the results
See not only whether your ad was shown, but whether shoppers bought afterwards.
Impressions
See how many times your ad was shown, by store and by day.
Coupon redemptions
See how many of the coupons you handed out were used.
Repeat visits
See whether shoppers who saw your ad came back and shopped in the store again.
Sales lift
Compare sales in stores that ran your ad with stores that didn't to see the increase in sales driven by the ad.
Buying options
Reach widely, or lock in the slots you want
There are two ways to buy ad slots, and you can combine them.
Open bidding
Bid on the receipt ad slots stores have opened up. Run in many matching stores yourself, straight from the dashboard.
Private deal (direct deal)
Agree on dates, slots and price with a specific store or chain to secure the space. Ideal for campaigns with chains you already work with. Exclusive slots are available too.
Managed service
Leave everything from campaign planning to creative and reporting to the ReceiptRoller team. Just get in touch.
Pay only for what runs
Your account is free. You pay only delivery fees based on what was delivered.
Set a budget cap. You'll never be charged more than that.
No minimum spend. Try it with a single store and a small budget.
Frequently asked questions
Explore each ad space
Ads on receipts that lead to the next purchase
Start with a single store and a small budget. Not sure which slots are right for you? Just get in touch.