DEALS
Open bidding and private deals
There are two ways to buy retail media ads: open bidding, which you can try with a small budget, and private deals, where you agree terms with a retail chain or shopping center to secure the space. Choose based on your goals, or combine them.
Either way, ReceiptRoller takes care of delivery, measurement and billing.
How the two deal types differ
Want to try it right away with a small budget? Choose open bidding. Need to guarantee your slots? Choose a private deal.
Start now, start small
Open bidding
How you buy
Bid on the ad space stores have opened up, with the conditions you set.
How the price is set
Set by bidding, at or above the floor price (minimum rate) the store has set.
Slot guarantee
Slots aren't guaranteed. Ads run in order, highest bid first.
Getting started
Once you create an account, you can upload ads and bid from the dashboard.
Best for
Your first campaign, testing areas or ad spaces, or checking results with a small budget.
Lock in your slots
Private deal
How you buy
Buy on terms agreed with a specific retail chain or shopping center.
How the price is set
Dates, slots and price are agreed with the retailer.
Slot guarantee
The agreed slots are guaranteed. Exclusive slots can also be discussed.
Getting started
Ads run once terms are agreed with the retailer. You can also start by inviting a retailer you already work with.
Best for
When delivery must be guaranteed, such as a product launch or a major campaign, or when you want to run a promotion together with a retailer you already work with.
Open bidding
Set your conditions and bid. That's it.
No need to visit stores one by one or sign individual contracts.
Set conditions and bid
Set the ad space, area, time of day and budget, then bid.
Runs at or above the floor price
Only bids at or above the floor price (minimum rate) the store sets for each ad space will run.
Highest bid runs first
When there are several bids for the same slot, the highest runs first.
Start small, with a single store
No minimum spend, and you'll never be charged more than your budget cap.
Private deal
Secure your slots and guarantee delivery
Agree terms with a specific retail chain or shopping center and lock in the slots you need.
Agree on dates, slots and price
Agree on dates, slots and price with a specific retail chain or shopping center to secure the space.
Exclusive slots available on request
You can also discuss exclusive slots with the retailer, where no other advertiser's ads run during your campaign.
Priority over open bidding
Private deal slots are delivered ahead of open bidding.
Invite retailers you work with
Invite retailers you already work with to ReceiptRoller to start a private deal.
Another option
Managed service
The ReceiptRoller team handles your campaign planning, creative and reporting. Use it when you don't have someone in-house to run campaigns, or when it's your first campaign and you'd like advice on how to proceed. We'll agree on the scope with you.
Not sure? Start with open bidding
We recommend testing with a small budget first, then setting up private deals with the retailers that deliver results.
Test with open bidding
Run with a small budget across a few areas and ad spaces.
Check the results
Compare coupon redemptions and sales lift in your reports.
Move to a private deal
Agree terms with the retailers that delivered results, and secure your slots.
Measurement is the same either way
The reports you get don't change with the deal type.
Delivery results
See which stores and ad spaces showed your ad, and how many times.
Coupon redemptions
For ads with an offer, see how many coupons were claimed and how many were used at the register.
Sales lift
Compare stores that ran your ad with stores that didn't to see sales lift (the increase in sales driven by the ad).
Frequently asked questions
Help on Ways to buy ads
Explore each ad space
Start with open bidding
Create an account to instantly see how many stores are available and your estimated impressions. For private deals or managed service, just get in touch.