SALES LIFT MEASUREMENT
Sales lift measurement.
Measure results by actual sales,
not impressions.
ReceiptRoller's sales lift measurement shows exactly how your ads influenced real purchases. Built on POS-connected data, it lets you decide on confirmed figures — not estimates.
SALES LIFT MEASUREMENT
Key features of sales lift measurement
Four core capabilities that measure by sales.
Sales-based ROI measurement
Calculate ROI from the actual sales lift against ad spend, making return on investment clearly visible.
POS-connected data
Use confirmed purchase data straight from store POS. Run campaigns on facts, not estimates.
A/B testing
Compare different creatives and delivery conditions to identify the best-performing approach from the data.
Real-time dashboard
See sales lift, ROI, and KPIs in real time. Check the latest results whenever you need them.
How it works
Start measuring sales lift in three steps.
Set the baseline
Set a baseline from sales data
captured before the campaign runs.
Deliver & collect data
Run the ads while collecting
POS purchase data in real time.
Analyze sales lift
Analyze the sales lift from the ads
to reveal ROI and campaign impact.
Benefits of sales lift measurement
Six values you gain by measuring on sales.
Measure by sales, not impressions
Judge ad performance by actual sales lift rather than views — so you see the real effect of your advertising.
Decisions on confirmed data
Make campaign decisions on confirmed POS data instead of estimates or forecasts.
Optimal ad spend allocation
Concentrate budget on the highest-performing stores and areas to maximize the ROI of your ad spend.
More repeatable campaigns
Identify the patterns behind successful campaigns in the data to build highly repeatable advertising.
Credible client reporting
Reports built on confirmed data make your client reporting more credible and more persuasive.
Faster PDCA cycles
Test hypotheses quickly with real-time data and find your next move right away.
Ready to advertise on measurable sales?
Get in touch to learn more about adopting sales lift measurement.