ReceiptRoller automatically generates a feed for TikTok Shop from your PIM product data and delivers it to TikTok Seller Center. This enables product sales through short videos, LIVE shopping, and TikTok ads.

Setup steps

• Open a shop in TikTok Seller Center (a TikTok for Business account is required).
• In Seller Center, select feed integration from "Product Management" → "Product Import."
• From ReceiptRoller's product feed settings screen, select "TikTok Shop" and generate the feed URL.
• Register the generated URL in TikTok Seller Center.
• Once product review is complete (typically 1 to 3 business days), your products go on sale on TikTok Shop.

Product tagging in TikTok videos and LIVE

• Product tags in videos: Adding a product tag to a TikTok post video lets viewers purchase directly from the video.
• LIVE shopping: Display a product showcase during a TikTok LIVE stream to drive real-time purchases. Products are selected from your TikTok Shop catalog.
• Product showcase: Display a product list on your profile page so followers can browse and purchase.

Integration with TikTok Ads

By linking your TikTok Ads Manager with your catalog, you can run product catalog ads (dynamic formats).

• Product thumbnails, prices, and names are automatically incorporated into ad creatives.
• Highly relevant products are automatically targeted based on user behavior data.

Importing TikTok orders into OMS

Orders placed through TikTok Shop are automatically imported into OMS. Since the channel is recorded as "TikTok," you can manage it separately from other channels. Fulfillment is handled through OMS and WMS, and tracking numbers are automatically reported back to TikTok Seller Center.

Field mapping

• SKU → seller_sku
• Product name → product_name
• Description → product_description
• Image URL → main_image
• Tax-inclusive price → sale_price
• Stock quantity → quantity (synced with WMS)
• Category → category (TikTok product category)

Related articles: What Is the Product Feed / Instagram / Facebook Feed / Order Data Import and Unified Management