ReceiptRoller's EC integrations are built around three pillars. Depending on your goals and sales model, you can use them individually or in combination.

The Three Pillars of Integration

• B2B EC (core): A BtoB e-commerce platform built into ReceiptRoller. Fully integrated with PIM, OMS, and WMS, it lets you complete wholesale, buyer management, and order processing within a single system.
• External EC platform integration: Syncs product data and order data with existing EC platforms such as Shopify and Amazon. Even if you're already selling on an external EC platform, you can manage everything centrally through ReceiptRoller's OMS and WMS.
• Product feeds: Automatically generates feeds for Google Shopping, Instagram, and TikTok from your PIM product data. Useful for selling products through social commerce or search advertising.

Which One Should You Choose?

• Want to digitize BtoB wholesale? → B2B EC
• Already selling on Shopify or Amazon and want to unify order and inventory management? → External EC platform integration
• Want to advertise products on Google, Instagram, or TikTok? → Product feeds
• You can also combine multiple options — for example, wholesaling through B2B EC while also listing the same products on Google Shopping.

Relationship to PIM, OMS, and WMS

All three integrations originate from ReceiptRoller's product master (PIM). Product information registered in PIM is distributed to the B2B EC catalog, external EC platforms, and product feeds respectively. Orders are centrally managed in OMS, and inventory is centrally managed in WMS.

Related articles: What Is B2B EC / What Is a Product Feed / What Is Product Information Management (PIM)