Targeting by What Was Bought
How to narrow digital receipt ads by keywords in the item names and categories on a receipt, and how this works and where it is limited.
Adding a Coupon to an Ad
How to add a coupon to digital receipt, printed receipt and app ads, and how the discount type, validity, coupon cap and cost work.
Ad Formats and Creative Specs
The image, video and headline specs each ad space needs (signage, digital receipts, printed receipts and apps), and the rules for link URLs.
Pricing and How You Are Charged
How retail media ads are charged (your bid and the minimum price), when an impression is counted, and how budgets and impression caps work.
Choosing Where Ads Run and Setting Your Bid
How to set ad spaces, areas, store types, stores, days and hours, and your bid on a delivery unit's "Targeting" page, and how to read the estimated reach.
Getting Started with Retail Media Ads
How to go from creating a brand account to starting delivery, so you can run ads on store signage, receipts and apps.