When producing campaign or ad creative, it's common for a designer to submit multiple candidates and have the team compare them to decide which to use. The creative project feature organizes this flow, letting you manage multiple variants together as a single project.

Creating a project

• Click "New" from "Creative Management > Projects"
• Enter the project name, description, and deadline
• After creation, upload variants (candidates)

Managing variants

• You can add multiple creative assets (variants) to the same project
• Each variant goes through the same approval flow as regular creative
• You can adjust the display order using variant numbers

Project status

• Open: Candidates can still be added or edited
• InReview: Being compared and discussed by the team
• Completed: A winning candidate has been selected
• Archived: Kept for future reference

Selecting a winner

• Click "Select" on the variant list
• The selected variant is recorded on the project
• The selector and selection date/time remain as a history
• The winning candidate is highlighted in the creative library

Usage examples

• Submit three main-visual candidates for a summer campaign → internal review → final selection
• Organize A/B test candidates for a social ad in advance
• Choose the best shot from multiple angles of a new product's package photo

Related articles

• What Is the Creative Library
• Creative Upload and Approval Flow
• AI Image Generation, Resizing, and Editing