The relay router's store app platform can issue your store's original membership card on both Apple Wallet (iPhone) and Google Wallet (Android). Customers can pull up their membership card instantly from their smartphone's standard wallet app, and your store can identify the member simply by scanning the barcode at your POS. There's no need to issue or manage physical membership cards.

This article covers what a Wallet membership card is, the benefits for both customers and stores, and the setup flow.

What is a Wallet membership card

A Wallet membership card is your store's own custom-designed membership card, added to the smartphone's standard wallet app (Apple Wallet / Google Wallet). Since it's stored in the same place as credit cards and boarding passes, customers can pull up their membership card instantly without opening an app.

A membership card displays the following:

• Your store's logo and brand color
• Member number (in barcode form, readable at POS)
• Membership rank name (Regular, Silver, Gold, etc., depending on your settings)
• Expiration date (optional)
• Store information (a link to address, phone number, business hours)

Benefits for customers

• A thinner wallet — no need to carry a physical membership card around
• Instant access — pulls up quickly even from the lock screen (double-press the side button on iPhone, or a shortcut-based quick tap on Android)
• Never lost — even if they lose or switch phones, it can be re-added from the same account
• Rank-ups reflect automatically — when the store updates a customer's membership rank, the display on Wallet switches automatically

Benefits for stores

• Zero card issuance cost — no need to print, ship, or stock physical cards
• Instant member ID via POS integration — scanning the barcode gives you the member's information, purchase history, and rank right from your POS
• Location notifications — you can display a message from your store via Wallet when a customer comes near your location (see the separate article for details)
• Freely change the design — edit rank-specific colors and logos from the admin screen at any time. Unlike physical cards, there's no need to reprint every time you change the design
• Dynamic reflection of campaigns — campaign information such as "Silver members get a bonus this month only" can be shown on the back of the membership card

How customers add a membership card

Customers can add a card to Wallet using any of the following methods.

• Add from the store app — after registering as a member from any channel (Web, iOS, Android, or LINE mini app), an "Add to Apple Wallet / Add to Google Wallet" button is displayed
• Add from a QR code — can be added directly from a QR code posted in-store or printed on a receipt
• Issued by store staff — store staff can issue a membership card from the admin screen in front of the customer and hand over the add link

POS integration

The barcode shown on the Wallet membership card is issued in a format readable by your store's POS (such as Code 128). When a customer presents their membership card at checkout:

1. Scan the member number with your POS barcode reader
2. The corresponding customer is identified from the POS member master
3. Discounts or points tied to their membership rank are applied automatically
4. Purchase history is also recorded on the relay router side and reflected in your CRM

The relay router's member numbers are synced bidirectionally with member information in supported POS systems such as Smaregi and Square. Member numbers issued on the POS side are also reflected on the app's membership card, and conversely, member numbers issued via the app are also registered in the POS member master.

Support for both iPhone and Android

A single membership card is automatically issued as either Apple Wallet (iPhone) or Google Wallet (Android), depending on the customer's device. Stores don't need to prepare separate designs for iPhone and Android. Once you design it in the shared admin screen, it's issued as a membership card with a consistent look across both OSes.

Even when a customer switches devices, as long as they sign in with the same Apple ID / Google account, their membership card in Wallet is automatically carried over.

Getting started

1. From the store admin screen, open "Store App" → "Membership Card"
2. Set up membership ranks (starting from at least 1 rank — you can start with just "Regular")
3. Edit the background color, logo, and text color per rank while watching the live preview
4. Check your member number issuance settings (prefix, digit count) — the defaults work fine if you're unsure
5. Click "Publish," and the Wallet add button will appear on every channel (Web, iOS, Android, LINE mini app) at the time of member registration

For rank design editing, see the separate article "Membership Card Design Editor." For location notification setup, see the separate article "Setting Up Location Notifications."

Usage notes

• Issuing an Apple Wallet membership card does not require your store's team to enroll in the Apple Developer Program. The relay router handles it as the issuer
• The same applies to Google Wallet membership cards — the relay router handles issuance
• Using this feature requires your store's plan to be Gross or above (see "Plans and Roles" for what's included in each plan)

Related help

• What Is the Store App Platform
• Membership Card Design Editor (Colors by Rank, Logo, Live Preview)
• Setting Up Location Notifications
• Configuring Automatic Member Number Issuance in the Relay Router
• Bidirectional Member Information Sync with Smaregi / Square
• Plans and Roles
• Back to Store Help Index