How ads are delivered

Retail Media Delivery Open bidding Impressions

On an ad space that accepts outside ads, your own promotions and outside ads play within the share set in your selling rules. ReceiptRoller picks which ad to show automatically, and ads you have not approved never play.

The order ads are picked in

  • When an outside-ad slot comes up, ads from agreed private deals play first
  • If there is no deal, the ad with the highest bid among those that passed your review plays. Bids below your floor price are not picked
  • If no ad matches, your own promotions play

How each ad space plays ads

  • Signage: ads are spread evenly between your own content, in a number that matches the share. The same campaign plays at most 12 times an hour on one screen
  • Digital receipts and printed receipts: one outside ad per receipt. The web page and the email for the same receipt carry the same ad
  • App slots: the same campaign is shown to the same customer at most 3 times a day

When a view counts as an impression

  • Signage: when the ad plays to the end
  • Digital receipts: when the customer opens the receipt for the first time, or when the ad image in the email loads for the first time (once per receipt)
  • Printed receipts: when the printer finishes printing
  • App slots: when the ad is shown in the app

How ads are labeled

Outside ads are labeled "広告" (Ad) on signage and "PR" on receipts and in the app.

Related help

Published: 2026-04-15 Updated: 2026-10-02