In B2B EC, buyers who can place orders are managed at the organization level. Rather than being open to the public, this system ensures only approved buyers can access the catalog.

Inviting and Approving Buyers

To invite a buyer to your B2B EC store, send an invitation email from the buyer management screen.

• When a buyer creates an account from the link in the email, they are placed in a pending approval status.
• Once an administrator approves the buyer, catalog access is enabled.
• If approval is revoked, the buyer can no longer log in.

Buyer Groups

You can organize multiple buyers into groups to manage pricing, catalogs, and conditions at the group level.

• Example groups: "Distributors," "Retail Chains," "Direct Trade," "VIP Buyers"
• You can configure display pricing, available products, and payment terms for each group.
• A buyer can belong to multiple groups.

Buyer-Specific Catalog Settings

You can restrict which product categories are shown to specific buyers or buyer groups.

• Make certain products visible only to specific buyers (e.g., limited-edition or sample items)
• Show specific product lines only to specific groups

Credit Management

You can set a credit limit for each buyer.

• When an outstanding balance exceeds the credit limit, new orders are restricted.
• Administrators can review a list of credit statuses and make individual adjustments.
• This is especially useful for buyers using bank transfer (deferred payment).

Managing Buyer Information

You can register and manage each buyer's information (company name, contact person, address, phone number, and payment terms). This information is automatically reflected on invoices and shipping documents.

Related articles: What Is B2B EC / B2B Pricing and Catalog Settings