What Are X Ads? Ad Types and How to Connect Them with ReceiptRoller
X Ads (formerly Twitter Ads) is an advertising platform that lets you show ads on X (formerly Twitter) in users' timelines, search results, the trends column, and more.
Because X is a highly real-time social platform, it is widely used to expand brand awareness, create buzz, and promote events and campaigns.
With ReceiptRoller, connecting your X Ads account lets you manage ad operations across platforms together with Google, Meta, TikTok, Amazon, Rakuten, and other ads.
1. Main Types of X Ads
1.1 Promoted Posts
Ads shown in the timeline in the same format as ordinary posts.
- Shown like a natural post
- Can earn engagement such as likes, reposts, and replies
- Well suited to brand awareness and campaign announcements
1.2 Video Ads
Ads delivered in video format. They often play automatically in the timeline and have visual impact.
- Well suited to product introductions and brand stories
- Strong appeal possible with short videos
- Strong for reaching mobile users
1.3 Follower Ads
Ads aimed at growing an account's followers. They are shown to users as recommended accounts.
- Grow followers for a brand account
- Acquire long-term fans
- Effective for building community
1.4 Trend Takeover
An ad format that shows ads in the trends column. It can gain large awareness in a short time.
- For large-scale campaigns
- Reach many users in a short time
- Expand brand awareness
2. Benefits of Connecting X Ads with ReceiptRoller
- Manage multiple ad platforms from a single dashboard
- Optimize ads using sales data
- AI-based ad budget allocation
- Centralized management of creatives
- Create unified reports
3. How to Connect an X Ads Account
- Open the ReceiptRoller ad management screen
- Select "Link Ad Platform"
- Select "X Ads"
- Log in with your X account
- Grant access permissions
- Select the ad account to connect
Once the connection is complete, you can review and manage your X ad campaigns from the ReceiptRoller ad management screen.
4. Common Issues
- X Ads account is not showing
- Cannot connect due to insufficient permissions
- Ad data is not syncing