What Are TikTok Ads? Ad Types and How to Connect Them with ReceiptRoller
TikTok Ads is an advertising service that lets you deliver ads on TikTok, a short-video platform. You can show ads naturally within users' timeline (the For You feed) and video viewing experience.
TikTok is especially high in engagement driven by video content, and is a strong ad platform for brand awareness, product promotion, and reaching younger generations.
With ReceiptRoller, connecting your TikTok Ads account lets you manage ad operations across platforms together with Google, Meta, X, Amazon, Rakuten, and other ads.
1. Main Types of TikTok Ads
1.1 In-Feed Ads
Video ads shown in a user's "For You" feed. They are shown in the same format as ordinary posts.
- Shown as natural content
- Can earn engagement such as likes, comments, and shares
- The most common TikTok ad format
1.2 TopView Ads
Video ads shown first when the app is opened.
- Very high visibility
- Well suited to raising brand awareness
- Frequently used in large campaigns
1.3 Spark Ads
An ad format that lets you deliver existing TikTok posts as ads.
- Use ordinary posts as ads as-is
- Deliver ads while retaining engagement
- A good match with influencer posts
1.4 Video Shopping Ads
An ad format that combines EC products with video ads.
- Create a path to product purchase
- Well suited to EC promotion
- Ads that combine video and product information
2. Benefits of Connecting TikTok Ads with ReceiptRoller
- Manage multiple ad platforms from a single dashboard
- Optimize ads using sales data
- AI-based ad budget allocation
- Centralized management of creatives
- Create unified reports
3. How to Connect a TikTok Ads Account
- Open the ReceiptRoller ad management screen
- Select "Link Ad Platform"
- Select "TikTok Ads"
- Log in with your TikTok Ads account
- Grant access permissions
- Select the ad account to connect
Once the connection is complete, you can review and manage your TikTok ad campaigns from the ReceiptRoller ad management screen.
4. Common Issues
- TikTok Ads account is not showing
- Cannot connect due to insufficient permissions
- Ad data is not syncing