What Are TikTok Ads? Ad Types and Integration with ReceiptRoller

TikTok Ads is an advertising service that lets you deliver ads on TikTok, the short-video platform. Video drives high engagement, and it is well suited to reaching younger audiences.

Main ad types

• In-feed ads: Video ads shown in the "For You" feed in the same format as regular posts
• TopView: The first ad shown when someone opens the app
• Spark Ads: A format that runs an existing post as an ad

Integration with ReceiptRoller

Connecting a TikTok Ads account (importing, creating and managing campaigns across platforms) is not yet generally available.

To run ads on store signage, receipts or the app, use retail media ads.