What Are Rakuten Ads? Ad Types and How to Connect Them with ReceiptRoller
Rakuten Ads is an advertising platform provided by Rakuten Group that lets you deliver ads on Rakuten Ichiba, Rakuten services, and sites across the Rakuten network.
Rakuten Ichiba is a major e-commerce platform in Japan, and a key strength is the ability to reach users with high purchase intent directly.
With ReceiptRoller, connecting your Rakuten Ads account lets you manage ad operations across platforms together with Google, Meta, X, TikTok, Amazon, and more.
1. Main Types of Rakuten Ads
1.1 Rakuten RPP Ads (Search-Linked Ads)
Product ads shown in Rakuten Ichiba search results.
- Shown in Rakuten Ichiba search results
- Ads delivered per product
- Cost-per-click (CPC) model
1.2 Rakuten Display Ads
Banner ads shown within Rakuten Group services.
- Targeting that leverages Rakuten user data
- Well suited to boosting brand awareness
- Broad delivery across Rakuten sites
1.3 Rakuten DSP
Programmatic advertising that leverages Rakuten data. Ads can also be delivered to websites and apps outside Rakuten.
- Targeting that uses Rakuten data
- Wide-reaching ad delivery
- Well suited to brand advertising
1.4 In-Ichiba Promotions
Ads placed on Rakuten Ichiba pages such as the top page and feature pages.
- Direct appeal to Rakuten Ichiba users
- Well suited to sales and campaigns
- Large exposure over a short period
2. Benefits of Connecting Rakuten Ads with ReceiptRoller
- Manage multiple ad platforms from a single dashboard
- Ad optimization using sales data
- AI-driven ad budget allocation
- Centralized creative management
- Consolidated report creation
3. How to Connect Your Rakuten Ads Account
- Open ReceiptRoller's ad management screen
- Select "Connect Ad Platform"
- Select "Rakuten Ads"
- Log in with your Rakuten Ads account
- Grant access permissions
- Select the ad account to connect
Once the connection is complete, you can review and manage your Rakuten Ads campaigns from ReceiptRoller's ad management screen.
4. Common Issues
- The Rakuten Ads account does not appear
- Cannot connect due to insufficient permissions
- Ad data does not sync