What Are Meta Ads? Ad Types and How to Connect Them with ReceiptRoller
Meta Ads is an advertising platform provided by Meta that lets you deliver ads across Facebook, Instagram, Messenger, Audience Network, and more.
Meta Ads is especially strong at targeting that leverages users' interests and behavioral data, and is widely used for brand awareness and product promotion.
With ReceiptRoller, connecting your Meta Ads account lets you manage ad operations across platforms together with Google, TikTok, X, Amazon, Rakuten, and other ads.
1. Main Types of Meta Ads
1.1 Feed Ads
Ads shown in the Facebook or Instagram timeline. They can be displayed as images, videos, or in carousel format.
- Shown like a natural post
- Easy to earn clicks and engagement
- Well suited to brand appeal and product introductions
1.2 Stories Ads
Full-screen ads shown in Instagram Stories or Facebook Stories. They are delivered as vertical images or videos.
- Ads optimized for smartphones
- Strong appeal in a short time
- Strong for reaching younger users
1.3 Reels Ads
Ads shown within the video content of Instagram Reels or Facebook Reels.
- Short-video format
- High engagement
- A good match with video content
1.4 Video Ads
Ads delivered in video format. They can be shown across multiple ad surfaces such as feed, stories, and reels.
- Easy to convey a brand story
- Ideal for product demos and introductions
- Strong visual impact
1.5 Carousel Ads
An ad format that lets you swipe horizontally through multiple images or videos.
- Well suited to introducing multiple products
- Enables story-style ad presentation
- Frequently used to promote EC products
2. Benefits of Connecting Meta Ads with ReceiptRoller
- Manage multiple ad platforms from a single dashboard
- Optimize ads using sales data
- AI-based ad budget allocation
- Centralized management of creatives
- Create unified reports
3. How to Connect a Meta Ads Account
- Open the ReceiptRoller ad management screen
- Select "Link Ad Platform"
- Select "Meta Ads"
- Log in with your Facebook account
- Grant access permissions
- Select the ad account to connect
Once the connection is complete, you can review and manage your Facebook and Instagram ad campaigns from the ReceiptRoller ad management screen.
4. Common Issues
- Ad account is not showing
- Insufficient Facebook Page permissions
- Ad data is not syncing