What Are Google Ads? Ad Types and Integration with ReceiptRoller

Google Ads is an advertising platform provided by Google that lets you deliver ads in search results, on YouTube, on websites, in apps, and more.

Main ad types

• Search ads: Text ads shown in Google search results. They are mainly charged per click (CPC)
• Display ads: Image and banner ads shown on partner sites and apps. Well suited to awareness and retargeting
• YouTube ads: Video ads shown before or during a video
• Shopping ads: Show product images and prices in search results. They work with Google Merchant Center
• Performance Max: A campaign that delivers across Google's many ad surfaces at once

Integration with ReceiptRoller

The integration we are offering early lets you connect a Google Ads account and bring each campaign's name, status and budget into the ad management screen. Importing performance results, and managing it together with other ad platforms, are not offered.

To run ads on store signage, receipts or the app, use retail media ads.