What Are Google Ads? Ad Types and How to Connect Them with ReceiptRoller
Google Ads is an advertising platform provided by Google that lets you deliver ads across a wide range of places, including search results, YouTube, websites, and apps.
With ReceiptRoller, connecting your Google Ads account lets you manage ads across platforms together with other ad platforms (Meta, TikTok, X, Amazon, and more).
1. Main Types of Google Ads
1.1 Search Ads
Text ads shown in Google search results. They appear when a user searches for specific keywords.
- Reach users with clear search intent
- Cost-per-click (CPC) model
- An ad format with high conversion rates
1.2 Display Ads
Image and banner ads shown on websites and apps that participate in the Google ad network.
- Strong for brand awareness
- Rich targeting options
- Usable for retargeting
1.3 YouTube Ads (Video Ads)
Video ads shown before or during YouTube videos.
- Appeal to your brand through video content
- View-based pricing model
- Fine-grained targeting
1.4 Shopping Ads
Ads that show product images and prices in Google search results. Well suited to selling products from an EC site.
- Display product images and prices directly
- Reach users with high purchase intent
- Integrates with Google Merchant Center
1.5 Performance Max
A campaign that automatically delivers ads across all Google ad surfaces (search, YouTube, display, and more).
- Automatic optimization by AI
- Simultaneous delivery to multiple ad surfaces
- Automation of ad operations
2. Benefits of Connecting Google Ads with ReceiptRoller
- Manage multiple ad platforms from a single dashboard
- Optimize ads using sales data
- AI-based budget allocation
- Centralized management of creatives
- Create unified reports
3. How to Connect a Google Ads Account
- Open the ReceiptRoller ad management screen
- Select "Link Ad Platform"
- Select "Google Ads"
- Log in with your Google account
- Grant access permissions
- Select the ad account to connect
Once the connection is complete, you can review and manage your Google Ads campaigns from the ReceiptRoller ad management screen.
4. Common Issues
- Google Ads account is not showing
- Cannot connect due to insufficient permissions
- Ad data is not syncing