What Are Amazon Ads? Ad Types and How to Connect Them with ReceiptRoller
Amazon Ads is an advertising platform that lets you show ads on Amazon's search results pages, product pages, and more.
Because Amazon has many users with high purchase intent, it is a strong ad channel for driving e-commerce product sales and improving brand awareness.
With ReceiptRoller, connecting your Amazon Ads account lets you manage ad operations across platforms together with Google, Meta, X, TikTok, Rakuten, and more.
1. Main Types of Amazon Ads
1.1 Sponsored Products
Product ads shown in Amazon search results and on product pages. This is the most common Amazon ad format.
- Ads delivered per product
- Shown naturally within search results
- Cost-per-click (CPC) model
1.2 Sponsored Brands
Brand ads shown at the top of search results pages. You can display a logo, brand name, and multiple products.
- Improves brand awareness
- Drives traffic to your Brand Store
- Can promote multiple products at once
1.3 Sponsored Display
Display ads shown on sites and apps both on and off Amazon.
- Retargeting is available
- Re-engage users who viewed your products
- Can also be delivered to sites outside Amazon
1.4 Brand Store Ads
Ads for increasing traffic to your Brand Store page.
- Drives visitors to a dedicated brand page
- Tells your brand story
- Can showcase multiple products together
2. Benefits of Connecting Amazon Ads with ReceiptRoller
- Manage multiple ad platforms from a single dashboard
- Ad optimization using sales data
- AI-driven ad budget allocation
- Centralized creative management
- Consolidated report creation
3. How to Connect Your Amazon Ads Account
- Open ReceiptRoller's ad management screen
- Select "Connect Ad Platform"
- Select "Amazon Ads"
- Log in with your Amazon Ads account
- Grant access permissions
- Select the ad account to connect
Once the connection is complete, you can review and manage your Amazon Ads campaigns from ReceiptRoller's ad management screen.
4. Common Issues
- The Amazon Ads account does not appear
- Cannot connect due to insufficient permissions
- Ad data does not sync