Social media results depend not just on "what you post" but heavily on "when you post." The post calendar lets you visually check your scheduled posts, while AI insights help you identify the days and time bands with the highest engagement.

Calendar View

The post calendar lets you view your monthly schedule and status at a glance.

• Monthly view: See a bird's-eye view of the month's scheduled posts.
• Weekly view: Check the detailed schedule for a single week.
• Color-coding by channel: Makes it easy to distinguish destinations like Meta, Instagram, and X.
• Status display: Distinguishes between scheduled, published, and failed posts.

Checking Post Status

The post list lets you check published, scheduled, drafted, and failed posts by status.

• To view only scheduled posts, select "Scheduled" at the top.
• You can see the status and delivery date/time for each post in the same list.
• You can narrow results by platform, keyword, or date range.

Operations You Can Perform on the Calendar

• Change the delivery time by dragging.
• Click a post to view details or edit it.
• Create a new post from an open slot.
• Export your schedule by month or week.

Optimal Posting Time Recommendations

AI insights use your past engagement data to identify the days and time bands with the highest response.

• Checking this before scheduling a post makes it easier to decide on a delivery date/time.
• You can also check recommendations alongside post frequency and content plans.
• Recommendations change based on your actual posting data.

Specifying the Date/Time for a Scheduled Post

Selecting "Schedule" in the post creation screen displays the date/time input field.

• Specify the date/time referencing the time band identified by AI insights.
• Use the preview to check how the post will look after publishing.
• If there are no issues with the content, select "Schedule Post."

Basis for the Recommendations

• Time bands when your followers are most active
• Engagement rates of past posts
• Benchmarks by industry and region
• Differentiation from competitors' posting times

Preventing Content Skew

You can check whether posts of the same category are running consecutively on the calendar. This helps you maintain balance in your post themes, avoiding runs of only announcements or only product introductions.

Integration with AI Weekly Plans

You can pull the weekly plan suggested by the Trend Radar directly into your calendar. Convert "next week's posting proposals" into scheduled posts, letting you organize your posting plan all in one place.

Related Articles

• Scheduled Posting and Simultaneous Multi-Channel Posting
• Trend Radar
• Social Media Post Performance Analytics